Maze Bar is a Toronto startup - founded with a goal to make delicious and healthy food both portable and accessible, using nothing but simple, wholesome ingredients. 

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The fruit and nut bar industry is expanding rapidly and Maze Bar needed to evolve their brand to one that would stand out on the shelves amongst all its competitors both visually and because it is a simpler, cleaner and more nutritious alternative to other bars in the marketplace. Maze Bar gives you the energy to get you through the “maze” of life and nutrients to help you grow and overcome obstacles. While at District Ventures I a created bright high energy packaging with approachable mature illustrations that would communicate this energy and ambition, combined with a new logo that was trustworthy and bold.