The Challenge

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The North American tea industry is headed in the same direction as specialty coffee and wine industries, and Genuine Tea is excited to be leading 3rd Wave tea movement here in Canada. They came to us to help them spread the word about their efforts to close the gap between the tea in your cup and the people who dedicate their lives to producing it. These digital ad campaigns were created to help raise brand awareness and encourage people to buy and support tea that was more ethically sourced.