During my time in Scotland, and since my return home, I have been finding comfort in a classic Scottish favorite, Mcvities biscuit. As much as I loved the biscuits the packaging was far from desirable. I decided to give the brand an update and create an identity that was inspired by the moody beauty of the Highlands and the obsessive nature of British people to always make time for a spot of tea throughout the day, no matter what.
The essence of the brand became that of self-care and taking the time to make those moments throughout the day for yourself. By providing the consumer with both tea and biscuits it gives them everything they need to take time to themselves, separate from life's chaos and have a Moorland moment.